Co-Branding & Partnership Logos

Co-Branding & Partnership Logos

When it comes to co-branding logo standards, it is crucial to ensure that both brands’ visual identities are aligned and harmonized to create a cohesive look and feel. By following these guidelines, co-branded logos can effectively communicate the partnership’s message and build a strong visual identity for the collaboration.

If pairing a secondary logo with Unity, the only accepted placement is to position the secondary logo to the right of Unity’s Primary logo, separated by a black divider line, with half the width of the U from the Unity logo. Care should be taken to balance the secondary logo and Unity’s so that neither visually dominates the other.

SPACING EXAMPLE

CO-BRANDED LOGO

Before any co-branded materials or assets can be developed, you must provide:

• Explicit approval from the external partner(s) to use their logo.
• The external partner logo in .eps format with fonts outlined. (raster logos (.jpg, .png, .pdf, etc.) are not acceptable and cannot be used)
• The external partner brand guide.
• Explicit approval from the appropriate division head, VP or leadership team.
• An outline including the partnership goals.