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Branding Guidelines
Typography
The official University typefaces used in the logo are Thyromanes Normal and Acumin Variable Concept.
Thyromanes Normal should not be used in communications or design outside of the logo.
Acumin Variable Concept
Acumin Variable Concept should be used as the primary typeface used in communications. This typeface has 90 weights and variations. Any of which can be used in communications. However, no more than 3 variations should be used in a single communication or design piece.
EXTRA CONDENSED LIGHT
EXTRA CONDENSED MEDIUM
EXTRA CONDENSED BLACK
EXTRA CONDENSED ULTRA BLACK
CONDENSED LIGHT
CONDENSED MEDIUM
CONDENSED BLACK
CONDENSED ULTRA BLACK
LIGHT
MEDIUM
BLACK
ULTRA BLACK
WIDE LIGHT
WIDE MEDIUM
WIDE BLACK
WIDE ULTRA BLACK
CONDENSED MEDIUM
CONDENSED MEDIUM ITALIC
MEDIUM
MEDIUM ITALIC
WIDE MEDIUM
WIDE MEDIUM ITALIC
Roboto
Roboto is the typeface that should be used for web, email, and digital purposes. This typeface should be used in external facing communications. Roboto has 12 variations all of which can be used. No more than 3 variations should be used on any communication.
Roboto Thin
Roboto Thin Italic
Roboto Light
Roboto Light Italic
Roboto Regular
Roboto Regular Italic
Roboto Medium
Roboto Medium Italic
Roboto Bold
Roboto Bold Italic
Roboto Black
Roboto Black Italic
Download the Full Guidelines
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