University Logo

The Unity logo is the cornerstone of our visual identity. This logo, or a secondary University logo as described in the branding & identity guidelines, should be used on all communications materials. Using the logo consistently will enhance the brand recognition of the University. The primary logo is a simpler mark while the extended logo spells out the full name.

The extended logo should be the first choice when the University logo is used.

Permission from the Marketing Department is required for the usage of the primary logo in any situation.

PRIMARY

EXTENDED

Proper & Improper Uses

PROPER LOGO USES

The logo must be reproduced from high-resolution digital artwork.
As the primary visual identity for the University, the logo (or designated secondary logos) must appear on ALL communications.

IMPROPER LOGO USES

The logo may NOT be reconstructed or altered in any way. Do not create unique secondary logos. Any secondary logo must be created by the Marketing Department and approved by the Senior Staff team. Non-established logos create confusion to audiences and weakens our goal of creating a strongly recognizable reinforced image.
Do not configure the elements into a different logo.
Do not crop or remove any part of the logo.
Do not distort the logo.
Do not tilt the logo in any direction.
Do not add any shadows, effects or other styling elements to the logo.
Do not alter the proportions of the logo.
Do not recreate the type or substitute another typeface.
Do not surround logo with other competing shapes.

Color Options

The logo can be used in the following three color options:

Black lettering with the green tree
White lettering with the green tree
White lettering with a white tree

PRIMARY

EXTENDED

Size Requirements

The logo must be resized proportionally in its entirety.
The size of the primary and extended logo when using the black text iteration must never be smaller than 1.25” wide.
The size of the primary and extended logo when using either of the white text iterations must never be smaller than 1.5” wide.

PRIMARY

EXTENDED

Safe Space Requirements

A clear area or “safe space” free of copy, graphic elements, inset imagery, or color must be maintained around the Unity logo. No visual elements may violate the safe space.

An area around the Unity logo equal to the height of the letter “N” from the word UNITY in the logo, is the minimum required safe space.

PRIMARY

EXTENDED

Logo Mark

The Unity Tree is one of two acceptable logo marks. It may not be reconstructed or altered in any way. This logo mark may be used as a design element separate from the formal logo only if the formal logo appears elsewhere on the printed or digital piece. The only exception to this is if the medium where a logo is needed is too small to allow for the primary logo to be used.

The second acceptable Unity logo mark is the U and the tree. This can be used alone or in branding expressions. The U and the Tree should only be used in the following color iterations; black U and green tree, white U and green tree, or white U and white tree.