Environmental Marketing and Branding
MKTG301
Description
As businesses become more aware of the need to be sustainable, being green will be the future, and professionals need to help companies with marketing sustainable business practices. This course covers an overview of concepts and techniques related to marketing opportunities, strategies, communication, and effective marketing campaigns within the context of sustainability. Through case studies, students will analyze marketing strategies, plans, and decisions. Students will also explore why environmental marketing is a key aspect in business today.0
Dates
Jan 13, 2025 — Feb 16, 2025
Location
Distance Education - Online
Registration Information
For credit cost: $In today's business landscape, sustainability is not just a trend but a critical imperative. This course equips students with basic knowledge and skills to navigate environmental and social sustainability within the marketing context. We will use case studies, discussions, and dynamic exercises to explore specific opportunities, challenges, and practices involved in sustainable branding. The course provides an overview on marketing and sustainability-related trends, highlights the importance of ethical marketing to avoid greenwashing, and equips students with basic knowledge on sustainable branding and storytelling, as well as reducing environmental impact on daily marketing operations.
Lab fee: $1410
