Strategic Branding Initiative
Strategic Branding Initiative
Strategic Plan approved by Board of Trustees
View : Board of Trustee Approval
Strategic Brand Initiative gets green light and enthusiastic “GO!’ from Board of Trustees
Full Board Motion
Committee prepares RFP and seeks proposals from consultants
View : Request for Proposal
Agencies selected as strategic brand consultants : Now What / Epic Decade
View : Now What Kick-off Presentation
Phase One Work Plan Initiated
Now What – Unity College : Redefining The Future of Higher Education
Began expert interviews – Faculty, Students, Staff invited to participate
View : Deep Dive Expert Interview Plan 2016
Now What Team on Campus : Focus groups, Class Participation, and Structured Exercises
View : Chiefs Roundtable View : Faculty Roundtable View : Staff Roundtable View : Student Roundtable
Concluded Expert Interviewers : Educators, Innovators, Investors
View : All Interview Transcripts
Campus Wide Debrief : Processing the Insights to date
View : April 12-14 Campus Debrief Notes View : April 12-14 Campus Debrief Concept Images
Environmental Scan: A sweeping look at state of the industry concluded
Now What / Unity College Knowledge Sweep Tracker
Exploring Current Competitors
View : Close-in Unity College Competitors
Exploring Elements of our Brand : Qualitative Insights
View : Now What + Unity Insights Deck
Laddering up / Focusing based on Now What perspective
View : Ten Key Unity Insights and Support
College models that might emerge from this data
Now What / Unity College Business Models
Aggregate Phase One Work Product
View : Board of Trustees Phase One Work Product
Epic Decade Sets the frame for the Innovation Conversation
View : Set the Frame for the Innovation Conversation
Epic Decade and Unity College Team Explore Brand Vision, Business Models, Organizational Models
View : Micro Salon Report
Progress shared with Unity College Community
View : Strategic Branding Initiative Update – Opening of School 2017
Stamats : Data to support what students want to learn
View : Unity College Current Program Demand Assessment
Epic Decade delivers Vision Book to Unity College
View : Unity Vision Book
Board of Trustees Reviews Progress to Date
February 2017
Stamats : data to support new program exploration
View : Stamats – New Program Opportunity Assessment : Part 1 – Initial Review of Program Opportunities
Stamats : data to support how students want to learn
View : Stamats – Learning Preferences Survey : Prospective Students
Unity College Leadership Team shapes the path forward
April 2017
Stamats : New Program Opportunity Assessment (Final)
View : Stamats New Program Opportunity Assessment (Final)
Board of Trustees Reviews / Endorses the Unity College Brand Strategy informed by Strategic Branding Initiative
Unity College Board of Trustees Q4 Meeting View: Unity College Brand Strategy
Board of Trustees Reviews / Endorses Unity College Strategic Implementation Plan
Bring the Brand Vision to life : August 2017
