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SBM Adventure Ecotourism

Bachelor of Science

Next start date is February 22. Applying is easy and free!

Turn your love of adventure into a career

Do you love the time you spend outside hiking, kayaking, skiing, fishing, snorkeling, and traveling? Does zooming through a tropical forest on a zipline feel like heaven to you? Do you want to share your passion for natural spaces with the rest of the world? A career in adventure ecotourism may just be that dream job. 

Make a career out of what you already love! In 2019, the global tourism industry hit a record high in number of travelers, which has had a huge impact on the environment. As a result, ecotourism is becoming a popular choice, and the industry needs adventure entrepreneurs to help create environmentally sustainable, memorable, and fun moments for travelers. 

Unity College’s B.S. in Sustainable Business Management: Adventure Ecotourism gives you the tools you need to become an entrepreneur in the growing adventure ecotourism and outdoor recreation industry.

Frequently Asked Questions

Career Outlook

Real business skills

Real fun


Projected 10-year in marketing strategist


Median salary of a business / management analyst


Projected 10-year growth rate of business/management analyst.

Source: Burning Glass Technologies. “Labor Insight™ Real-Time Labor Market Information Tool.” Updated March 11, 2020.

Adventure Ecotourism Concentration Highlights:

  • Learn the practical and professional business skills needed to run your own outdoor adventure business. 
  • Taught by business professionals who have real-world experience in ecotourism businesses throughout the world. 
  • Relevant courses such as: Recreation, Sport, and Ecological Tourism, Minimal Impact Tourism for a Sustainable World, and Ecotourism Risk Management and Legal Liability.
  • It is taught 100% online from America’s Environmental College, a fully-accredited institution of higher learning.
  • Learn from the experts in sustainability. For us, sustainability isn’t an add-on. We’ve been educating environmental professionals for over 50 years.

Sustainable Business Management Degree Highlights:

  • One-on-one academic and professional advising Our world-class faculty and trained staff strive to make your professional and academic goals a reality.
  • Unity College is an accredited institution by the New England Commission of Higher Education (NECHE).
  • Learn traditional business skills and become a leader in the sustainability movement by studying with leaders in sustainable business practices from across the country.
  • Study when and where you want and finish your degree while still working full-time.
  • Get professional skills training by doing an additional concentration in Emergency Disaster Management, Environmental GIS, or Wildlife Ecology.
  • Make professional connections with leaders in your field.
  • Get job placement assistance through our career development department.
  • Eight start dates per year
  • Easily transition into one of our M.S. in Professional Science degrees or our Sustainable Master of Business (MBA).

Careers and Outcomes

Follow your curiosity.

Realize your potential.

Faculty Profiles

Seek out knowledge.

Learn from leaders.


Sustainable Business Management Degree requirements:

A minimum of 120 earned credit hours, 30 credits earned at Unity, and an overall cumulative GPA of 2.0. For all degree requirements, download the Sustainable Business Management TOUR Concentration Checksheet or the Unity College Distance Education Course Catalog.

Adventure Tourism Courses

  • TOUR 201 Recreation, Sport, and Ecological Tourism

    Ecological tourism is a growing arm of the tourism industry intended to incorporate natural areas using low-impact and sustainable approaches to build tourism opportunities and drive economic growth. This course introduces students to the fundamentals of tourism and differentiates between recreation, sport and ecological tourism businesses and assesses the economic, social, and environmental costs and benefits associated with adventure-based ecological tourism businesses.

  • TOUR 203 Minimal Impact Tourism for a Sustainable World

    In a world where we have access to some of the most remote places on earth, how do we explore these sensitive ecosystems with as little impact as possible on the landscape and the native people in order to maintain the integrity of the system for others to enjoy in the future? In this course students will draw on historical and current practices in ecological tourism to understand the best practices, sustainable solutions and ethical decision making principles to develop a business plan for a sustainable ecotourism business.

  • TOUR 301 Ecotourism Risk Management and Legal Liability

    An integral component to running any business is to have a thorough understanding of risk management and legal liability. In this course students will gain an understanding of the legal liabilities associated with running an ecological tourism business and apply ethical decision making into business planning and practice. Students will develop strategies to mitigate circumstances that may pose risk to the public and/or environment and write a risk management plan for a proposed ecological tourism business.

Sample Sustainable Business Management Courses:

  • EVPC 305 Building a Better World: Ethical Decision-Making

    Ethical decision making is essential for leadership, and since most decisions leaders make have an ethical dimension, the ability to discern the ethical implications requires a set of skills that are informed by ethical philosophy. This course provides students with strategies, tools, and techniques to make ethical decisions by considering the ethical issue and the people involved, develop a strategy, and implement the most ethical action possible. Through the use of case studies, students will develop their ethical awareness, learn to distinguish difficult decisions from real ethical dilemmas, and practice deliberating effectively about a variety of ethical issues drawn from social and professional contexts.

  • EVPC 401 Transformational Leadership

    In this course, students explore strategies needed to become effective instruments of change. Students will examine themselves as leaders, learn how to create meaningful relationships as a leader, and understand the role of leadership within complex systems. By using case studies from a variety of organizational contexts such as business, government, non-profit, community, and education, students explore concepts of organization behavior and culture, consensus building, and project management to lead effective change towards environmental sustainability. This course is designed to empower and prepare students to become leaders in any professio

  • COMM 303 Communicating to Stakeholders

    This course teaches students how to communicate real-world issues and problems for a just end. Students will learn how different modes of communication such as storytelling can be used as an effective way to communicate an organization’s mission and builds empathy for its cause. Students will learn how to craft values-based communications to persuade stakeholders to support for social justice issues such as sustainability, environmental law, and wildlife conservation. Students will learn concepts and skills to build public support for their organization’s mission, strategic initiatives, and fund-raising activities. This course will develop skills in written, visual, and oral communication.

  • COMM 401 Using Social Media in a Global World

    Not only do marketers use social media to communicate with their customers but also as a way to better understand their customers. This course teaches students how to use social media as a global branding and marketing tool, exposes learners to the analytic methods that can be used to convert social media data to marketing insights, and shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand.

  • ENVS 101 Sustainable Solutions to Globalization

    This course is designed to enhance literacy skills needed to understand major environmental issues facing the world in the 21st century. This and other core courses at Unity are designed to address prominent issues during your education at Unity Online. These are issues that will affect your chosen career, your future lifestyle, and the lives of your family and future generations. What are the most pressing environmental issues of our time? What do we need to know to address them? The course tackles these questions from variety of disciplines to provide the bigger picture and put our environmental challenges in a global context.

  • ENVS 201 The Warming Planet: Understanding Climate Change

    Climate change is one of the most urgent and complicated issues we face today. This course explores the science of climate change by teaching students how the climate system works, what factors cause climate to change, how climate has changed in the past, how scientists use models, observations, technology, and theory to make predictions about future climate; and the possible consequences of climate change for our planet. Finally, students will explore the connection between human activity and the current warming trend and consider some of the potential social, economic, political, and environmental consequences of climate change.

  • ENVS 301 Building Sustainable Communities

    This course explores the range of planning and development processes associated with creating sustainable communities including issues around land use, transportation, ecological planning, green design in the built environment, resource utilization in the critical areas of water and energy consumption, climatic factors that influence sustainable community planning, and how sustainable community planning contributes to livability and economic resilience.

  • ECON 301 Macroeconomics of Ecological Sustainability

    This course introduces students to the economics of sustainable development, focusing on the policies and constraints to promoting economic growth and development. Students will learn to apply fundamental economic principles to development, environmental, and natural resource issues. Subjects could include benefit-cost analysis, policy design, ecological economics, market failure, externalities, non-market valuation techniques, and cost-effective policy instruments.

  • FINC 301 Environmental Accounting

    Environmental accounting is increasingly being used in business and government to support the development of sustainable global solutions and government policy. Students in this course will learn how environmental accounting can show how different sectors of the economy affect the environment and how environmental policy affects the economy. The course will cover what environmental accounting is and why is it useful to business, how can environmental accounting help decision-making, what are key policy questions in relation to accounting, and what are the practical considerations professionals need to address to make environmental accounting an enduring reality for business and governments around the world.

  • FINC 401 Financing a Sustainable World

    Since business plays an important role in developing environmental financial solutions for future generations, this course considers how the tools of finance can address environmental challenges and how market processes can be used to ensure long-term sustainability. Students will learn an overview of business financial management, with an emphasis on financial statement analysis, management of cash flow, risk and return, and sources of finance. Upon completion, students will be able to interpret and apply principles of financial management to develop sustainable business solutions.

  • MGMT 201 Understanding the Sustainable Business Landscape

    This course introduces students to business with a focus on an organization’s environmental and social impact. Students will learn about the basics in corporate social responsibility, supply-change management, finance, and non-financial reporting and accounting. Students will obtain knowledge about how small businesses and corporations integrate corporate social responsibility models in order to identify new markets and opportunities, communicate with their stakeholders, compete in a global marketplace, and address social and environmental sustainability expectations and requirements.

  • MGMT 301 Starting Your Small Non-Profit

    Are you interested in starting your own business? Do you want to grow your current business? In this 5-week experience, you will work with Roxanne Quimby, founder of Burt’s Bees, and Sarah Lozanova, a sought-after sustainable business consultant, to be inspired and engaged in finding ways to jumpstart your own business. Ms. Quimby will be available for several live call-in Q&A sessions throughout the course, and will award start-up grants to the business plans that have the most promise!

    View more about this course > 

  • MGMT 403 Global Supply Chain Operations: Greening Your Business

    In this course, students will learn how to integrate global logistic, purchasing, operations and market channel strategies. The course covers the fundamentals and logistics of network management, consisting of network suppliers, manufacturers, warehouses, distribution centers, wholesalers, and retailers. This course develops the student’s understanding of the design, control, and operation of supply chains through the lens of sustainability management.

  • MKTG 301 Environmental Marketing and Branding

    As businesses become more aware of the need to be sustainable, being green will be the future, and professionals need to help companies with marketing sustainable business practices. This course covers an overview of concepts and techniques related to marketing opportunities, strategies, communication, and effective marketing campaigns within the context of sustainability. Through case studies, students will analyze marketing strategies, plans, and decisions. Students will also explore why environmental marketing is a key aspect in business today.

  • EVPC 490 Transdisciplinary Capstone

    The Capstone course is the culminating course for students in Unity College bachelor’s degrees. In this course, students will develop a project that deals with a real issue and produce a final artifact reporting the project’s findings. During this process, students will demonstrate and apply learning from their degree program and their ability to communicate to a broad audience. The course will also cover other important topics that support a student’s career development and goals. All projects will be workforce-related products that students can use for their current or pitch to a future employer.

View our full course catalog for a better look into your program. Then apply online for free to get started!