Environmental Marketing and Branding
MKTG301
Description
In today’s business landscape, sustainability is not just a trend but a critical imperative. This course equips students with basic knowledge and skills to navigate environmental and social sustainability within the marketing context. We will use case studies, discussions, and dynamic exercises to explore specific opportunities, challenges, and practices involved in sustainable branding. The course provides an overview on marketing and sustainability-related trends, highlights the importance of ethical marketing to avoid greenwashing, and equips students with basic knowledge on sustainable branding and storytelling, as well as reducing environmental impact on daily marketing operations.
Dates
Nov 17, 2025 — Dec 21, 2025
Feb 23, 2026 — Mar 29, 2026
Location
Distance Education - Online
Registration Information
For credit cost: $1410
