Using Social Media in a Global World
COMM401
Description
Not only do marketers use social media to communicate with their customers, but also as a way to better understand their customers. This course teaches students how to use social media as a global branding and marketing tool, exposes learners to the analytic methods that can be used to convert social media data to marketing insights, and shows learners how social media data can be used to provide insights into market structure and consumers? perceptions of the brand.
Dates
Jul 15, 2024 — Aug 18, 2024
Oct 7, 2024 — Nov 10, 2024
Jan 13, 2025 — Feb 16, 2025
Apr 7, 2025 — May 11, 2025
Location
Distance Education - Online
Registration Information
For credit cost: $1410
