Using Social Media in a Global World
Not only do marketers use social media to communicate with their customers, but also as a way to better understand their customers. This course teaches students how to use social media as a global branding and marketing tool, exposes learners to the analytic methods that can be used to convert social media data to marketing insights, and shows learners how social media data can be used to provide insights into market structure and consumers? perceptions of the brand.
Feb 20, 2023 — Mar 26, 2023
Aug 28, 2023 — Oct 1, 2023
Distance Education - Online
For credit cost: $1410