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Using Social Media in a Global World

COMM401

Description

Not only do marketers use social media to communicate with their customers, but also as a way to better understand their customers. This course teaches students how to use social media as a global branding and marketing tool, exposes learners to the analytic methods that can be used to convert social media data to marketing insights, and shows learners how social media data can be used to provide insights into market structure and consumers? perceptions of the brand.

Dates

Aug 22, 2022 — Sep 25, 2022

Nov 14, 2022 — Dec 18, 2022

Location

Distance Education - Online

Registration Information

For credit cost: $1410