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What Does a Public Relations Specialist Do?

Imagine one of your favorite nonprofit organizations out there, who has a mission that fully aligns with your own ideals. The type of nonprofit that when they post on any social media, you hit the like button instantly. Now, imagine being part of telling that organization’s story, helping to get the word out using a variety of communication — writing, social media, news outreach, and audio and video work. Does that sound like an exciting and fulfilling career? Then you should consider a career as a public relations specialist. 

Nearly every nonprofit organization and for-profit company, from the smallest on a shoestring budget to the largest who hire full teams of specialists, has resources dedicated to public relations. Perhaps this is your calling?

Public Relations Specialist Fast Facts

Education Requirements 4-Year Bachelor’s Degree
Median Salary (2019) $61,150 per year
Workers Employed in U.S. (2018) 270,000
Projected Job Openings by 2028 17,300
Projected Growth Rate 6% 

Bureau of Labor Statistics, 2018 

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