Branding & Identity Guidelines

Brand Strategy

Our brand strategy focuses our message and highlights our strengths. These guiding fundamentals are the foundation for all brand communications and design.

Brand Promise

Unity focuses on promoting sustainability through education, empowering communities to take action, minimizing our environmental footprint, and inspiring a greener future.

Brand Positioning

Unity Environmental University is the experiential education leader for our environmentally conscious future, implementing innovative teaching approaches so students and learners can apply their education in real world contexts.

Unique Value

• Leaders and innovators in modality agnostic, experiential learning
• Global presence
• Experienced faculty brings real-world knowledge and expertise
• Commitment to sustainable education

Brand Identity Elements

The elements below are used to create the core and expanded visual identity of Unity Environmental University. Reference each section below to learn more about proper usage and application in order to ensure the brand is applied consistently across all University materials.

Brand Consistency

Brand consistency is essential for building a strong and recognizable brand. Consistency in branding means that our brand’s visual identity, messaging, tone, and values are aligned and communicated consistently across all platforms and touch-points. Consistent visual identity is important for a number of reasons, including:

Recognition

Consistency helps audiences recognize our brand easily.

Trust

Having a consistent brand image and message creates trust in our audience. The same logo, message, and tone of voice, establishes more confidence in your brand as reliable and professional.

Differentiation

Consistency sets your brand apart from competitors. By consistently communicating our brand’s unique value proposition, we will differentiate Unity and create a distinct identity.

Loyalty

A consistent brand experience creates a sense of loyalty and emotional connection with our audience.