Marketing Research
MKTG505
Description
This course will provide an overview of the marketing research process, from formulating a question to making a data-informed decision. Students will learn to employ appropriate sampling techniques and statistical methods to gather and analyze data using common methods of marketing research, including surveys, interviews, focus groups, and customer observation. They will draw on marketing research to support decision-making.
Dates
Mar 17, 2025 — May 11, 2025
Jun 2, 2025 — Jul 27, 2025
Aug 11, 2025 — Oct 5, 2025
Oct 20, 2025 — Dec 14, 2025
Jan 5, 2026 — Mar 1, 2026
Mar 16, 2026 — May 10, 2026
Jun 1, 2026 — Jul 26, 2026
Location
Distance Education - Online
Registration Information
For credit cost: $1650
