Cass Butler Dunlap, Ph.D. has over 15 years of executive leadership experience in the areas of business development, marketing, and operations. With a background in building and turning around underperforming business units, Cass recently had P & L responsibility for seven, metropolitan campuses at a global university.

Cass is the founder of a digital solutions startup, which helps small businesses amplify their messaging and create compelling visual stories. She guest lectures in marketing, advertising, and business communications and has been a featured panelist at marketing conferences. Before her career in higher education, Cass worked in marketing for an ABC and Fox affiliate as well as for a digital agency. 

She has a Ph.D. from Saint Louis University and both an MBA and BA from Bellevue University. Cass is an author and is certified in Content Marketing.