Behavioral Economics
Sustainable Master of Business Administration
Influence sustainable consumption
with insights from psychology and economics.
Are you ready to be a pioneer in shaping a sustainable future while mastering the intricacies of consumer behavior? Look no further than our Sustainable MBA in Behavioral Economics. With a unique blend of psychology, economics, and sustainability, this cutting-edge program empowers you to drive positive change through business strategy. Whether you're passionate about the environment or eager to make a tangible impact, our interdisciplinary approach prepares you for dynamic careers in sustainable marketing, consulting, and social impact.
Program Overview
The Sustainable MBA in Behavioral Economics program explores the intersection of psychology, economics, sustainability, and business strategy, providing students with the tools to shape consumer decisions and deliver data-driven insights. Rooted in a foundation of ecological awareness and behavioral economics, this program emphasizes complex problem-solving and sustainable decision-making in diverse organizational and environmental contexts.
Graduates are well-equipped for roles in marketing, consulting, and entrepreneurship, with a strong emphasis on sustainability. They gain expertise in promoting eco-conscious brands, sustainable products, and services, and applying ESG principles to drive sustainability initiatives within corporate and non-profit organizations.
Career Outlook
Earn your degree.
Unlock new opportunities.
Economist jobs in the U.S., 2022.
Economist average pay, 2022.
Estimated U.S. job growth for Economist jobs through 2032.
Economist jobs in the U.S., 2022.
Economist average pay, 2022.
Estimated U.S. job growth for Economist jobs through 2032.
*Source: U.S. Bureau of Labor Statistics. Unity Environmental University cannot guarantee employment. Salary data represents averaged earnings for the occupations listed and includes workers at all levels of education and experience.
Experiential and Immersive Coursework
Ecological Economics
Economic systems influence how society understands its relationship to the environment. Students will learn the basic principles of ecological economics, evaluate the framework, and learn to apply its principles to sustainability work.
Behavioral Economics:
Understanding What Shapes Decision-Making
This course explores behavioral economics, blending psychology and economics to decipher human decision-making. Students delve into cognitive, emotional, and social factors affecting decisions, challenging traditional economic models. They examine how behavioral economics fosters pro-environmental and sustainable behaviors.
Purpose-Driven Marketing and
Brand Management
This course equips students with strategies to build sustainable brands rooted in core values. They'll choose suitable strategies and craft communication tools to engage target audiences, promoting behaviors aligned with the greater good.
Degree Requirements and Courses
The Sustainable Master's in Behavioral Economics degree requires 36 credits with a minimum 3.0 GPA. For more requirements, view our full course catalog.
Frequently Asked Questions
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What is Behavioral Economics?
Behavioral Economics is a field that combines insights from psychology and economics to understand how human behavior affects economic decisions. It explores why people often make irrational choices, deviating from traditional economic theories based on rational evaluation. By studying cognitive biases, emotions, and social influences, Behavioral Economics seeks to develop more accurate models of decision-making and apply these insights to improve economic policies, marketing strategies, and organizational practices.
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What is an SMBA?
A Sustainable Master of Business Administration (SMBA) includes the foundational concepts of a Master of Business Administration (MBA), while also integrating principles of environmental and social responsibility to prepare future business leaders to drive long-term economic success that includes ecological resilience and societal well-being.
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What courses will I be taking?
SMBA Core: 21 credits
- PROF 510: Communication for Environmental Professionals
- PROF 515: Ethical Practice and Policy
- SUST 525: Making the Invisible Visible: The ESG Proposition
- SBUS 505: Accounting & Finance for Sustainable Solutions
- SUST 515: Leading Sustainable Change
- MKTG 505: Marketing Research
- SBUS 590: Sustainable MBA Capstone I: Planning Green Business Initiatives
Major Program Core: 15 credits
- SBUS 515: Ecological Economics
- PSYC 505: Behavioral Economics: Understanding What Shapes Decision-Making
- SBUS 525: Designing Successful Teams & Organizations
- PSYC 605: Psychology of Sustainability and Consumer Behavior
- MKTG 605: Purpose-Driven Marketing and Brand Management
For course requirements and a better look into your program, view our full course catalog. Then apply online for free to get started.
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How much does it cost?
Your online education should be affordable and manageable. Thanks to our promise to keep tuition flat through 2030, you won’t be burdened with unexpected increases or fees.
Our team of distance education concierges will work with you through the admissions process to help you plan and pay for your degree. Learn more about the costs here. -
How fast can I finish?
The timeframe for completion is up to you! Enroll in 6 credits per term and complete the program in a little over one year. Alternatively, opt for part-time study by taking one course at a time. Whichever path you choose, we're here to support your educational journey every step of the way. Contact your concierge or advisor to create your personalized plan.
Program Features
Career Focus – Unity ranks in the top 15% of colleges for social mobility according to CollegeNET. Demand for employees with green skills is growing daily, and the sustainability core in every master’s program at Unity means that you’ll graduate with an environmental consciousness applicable to every career path.
Earn While You Learn – Our asynchronous model is designed to provide flexibility, allowing you to balance your studies with professional and personal commitments.
World Renowned Faculty – Learn from faculty who are working in their field, bringing their professional network and real-world insights into the virtual classroom, fostering valuable connections for your future career.
Applied Learning – You’ll be required to engage your local community and environment while completing your master’s degree, giving you practical, hands-on experience while allowing you to translate theoretical knowledge into real-world solutions.
Personalized Support – You can rely on one-on-one professional advising, career support from your first day, unlimited mental health counseling, and more.
Ready to Learn More?
Fill out the form below to speak with someone at Unity about the Distance Education programs. We look forward to hearing from you!
